Privacy Policy

Dolly Varden Outdoor Clothing recognizes the importance of our customers’ privacy, and takes a number of steps to protect that privacy. The following discloses the information gathering and dissemination practices for information collected through the mail, wholesale accounts, websites and mobile services.
Privacy Policy Effective Nov 16, 2015
 The purpose of this privacy policy is to describe the kinds of information that we may gather about you; how we may use that information; how we protect it; when we may disclose it; and the choices you have regarding your information.
By using the Dolly Varden’s website, and mobile services you consent to the practices described in the current version of this privacy policy.
If you have any questions or concerns about the privacy or security of your information, you may contact us using the contact information provided below.
Collection and Use of Non-Personal Information
Session Analytics Information
We may automatically collect non-personally identifiable information about your hardware devices (i.e., your computer or mobile device) when you access our website or mobile services. For example, when you visit, we may collect your Internet Protocol (“IP”) address, , as well as information about the type of Web browser software you use and the referring Web site. This number does not identify your name, email address, or other personal information. We use your IP address to help diagnose problems with our service and to administer the Site. Similarly, when you use the Dolly Varden mobile services, we may collect information about the type of mobile device you use and your geographic location. We may also collect information about your activity on our Site or App, such as the time and duration of your visit, the sections of the Site or Application that you visit, the search terms you use, and the products you add to your shopping cart. We use Google Analytics on our website. Please click here for more information about how data is collected and processed in connection with this service:
We also collect non-personally identifiable information through the use of cookies. A cookie is an alphanumeric file that a Web site puts on your hard drive or mobile device so that it can remember something about you while you are using the Web site or when you return to the Web site. The App may use a “unique device identifier,” or “UDID,” in order to remember your device each time you use it. These technologies make it easier for you to use our services. We use them in order to retain the contents in your shopping cart while you are checking out other areas of the site or mobile services. When you are done, the products in your cart are still there for you to buy. We also use them to gather certain aggregate usage information about the numbers and frequency of visitors to Dolly Varden and how they interact with the Dolly Varden services. This data helps us improve the appearance and usability of the website and mobile services.
Cookies do not collect personally identifiable information. Cookies may remain on your hard drive or device after you cease using the services. You may decline to accept cookies by modifying your Web browser settings. If you choose to decline cookies, however, you may not be able to sign up for or use certain features of the services that depend on your Web browser accepting cookies.
Collection of Personal Information
Personal Information You Provide
We may collect and store any personally identifiable information that you choose to provide in connection with your use of the services. This may include personally identifiable information (such as your first and last name, shipping address, billing address, email address, phone number and credit card number) that we need in order to process your orders, communicate with you, or provide you with services that you request. For example, through order forms on our Site, and in our catalog, and at our wholesale accounts, we collect personally identifiable information necessary for shipping products that you purchase. We also may collect your financial information (like your credit card number and billing address) and your contact information (like your email address, phone number and shipping address).
Personal Information from Other Sources
Personal information that you give us may be combined with other personally identifiable information (such as order history and demographic information) from third-party sources to make our marketing efforts more efficient. Examples of other information we receive from third-party sources include updated delivery and address information, which we use to correct our records and deliver your next purchase or catalog more easily.
Uses of Personal Information About You

Financial information that is collected is used to bill you for products that you request. Contact information from the order form is used to send orders and, with your consent, to send you information about our company. You may opt-out of receiving future mailings; see “How to remove your name from our email list” below.
If you register for email or if you provide your email address to us, we will send you emails. These emails will inform you of our launch of new products, of special sales, of promotional offers from our partners, and of other events taking place in stores near you. If you currently receive our emails and do not wish to continue receiving them, please see the “How to remove your name from our mailing, sharing or email list” section below.
We use your billing address, if different than your shipping address, to verify your billing information. We never share our customer names or addresses, e-mail addresses or other personally identifiable information, other than to the extent described in the “Disclosures of Your Information” section below.
Disclosures of Personal Information About You

We do not disclose personal information about you to other companies, persons or agencies, except for the purposes described below:
Service Providers: We employ other companies and individuals to perform certain services and functions on our behalf. Examples include operating and maintaining our Site, taking orders, delivering packages, sending postal mail and email, removing repetitive information from customer lists, analyzing data, providing marketing consultation and assistance, distributing customer surveys, processing credit card payments, and providing customer service. These companies have access to personal information needed to perform their services or functions, but may not use it for other purposes.
For Your Protection and Ours: We may release personally identifiable information when we believe it is appropriate to comply with applicable law regulation, legal process, or governmental request; to enforce or apply our Terms of Use and other agreements; or to protect the rights, property, or safety of Dolly Varden, our customers, our employees or others.
Business Transfers: As we continue to develop our business, we might sell or buy subsidiaries or business units. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing privacy policy (unless, of course, the customer consents otherwise). Also, in the unlikely event that Dolly Varden Outdoor Clothing. or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.
Retention and Storage of Your Personal Information

We retain and store your personal information for as long as necessary to fulfill the purpose(s) for which it was collected and to comply with applicable laws.
How to Remove and/or Correct your Name and Information from Our Email List

You may choose to receive or decline communications from us at the point where we request information about you. You also may use the following options for removing your information from our database so as not to receive future communications, or to no longer receive our service, or to not share your name and address with other companies.
  1. You may send an email to
  2. You may send mail to the following address 
Dolly Varden Outdoor Clothing
201, 701 3rd Avenue SW
Calgary, AB T2P 5R3
  1. In commercial emails that we send you, you may use the “opt out” or “unsubscribe” option included in the email itself. 
Protection of Personal Information
We want you to feel confident about using and making purchases through the Dolly Varden services and we are committed to protecting the personal information we collect. While we cannot guarantee security, we have implemented appropriate physical, electronic and managerial security procedures to help protect the personal information that you provide to us.
Children's Privacy

We do not sell merchandise for purchase by children via the services. If you are under the age of majority in your jurisdiction of residence, you may use the services only with the involvement of a parent or guardian.
External Links

If any part of the services links you to other Web sites or mobile applications, those Web sites and mobile applications do not operate under this privacy policy. We recommend that you examine the privacy statements posted on those other Web sites and mobile applications to understand their procedures for collecting, using, and disclosing personal information.
Changes to this Privacy Policy

We may update this privacy policy in the future. We will notify you about material changes to this privacy policy by sending a notice to the e-mail address you provided to us or by placing a prominent notice on our Site.
How to contact Us

If you have any questions or concerns about the privacy or security of your information, you may contact us in any of the following ways
  1. You may send an email to
  2. You may send mail to the following postal address:
Dolly Varden Outdoor Clothing
201, 701 3rd Avenue SW
Calgary, AB T2P 5R3